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This guide aims to offer insight into selling your designs and products to a retailer. It explains the benefits of selling this way as opposed to selling online.
By Cultural Enterprise Office with Fiona Chautard
Getting buyers and retailers to sell your product is an exciting and crucial step to expanding your business in an effective way. The benefits are many, and can include:
From planning and selecting products to predicting trends, a buyer has many responsibilities.
However, generally their key focus is driving and ultimately increasing profits. That’s why when you meet them to discuss how your product could fit into their range, it’s important to understand their main concerns. These priorities can include:
From niche to mainstream businesses and everything in between, retailers make it their priority to know exactly what people want. But they approach this in different ways.
An independent retailer is often the owner. So they’ll normally be able to make decisions quickly about what they buy – including whether to stock your product. This type of retailer also:
A chain store retailer is often owned by a single firm and can be located across the country or even world-wide. They typically have standardised business practices so can be slower to place orders because they need approval from management. This can also include things like getting approval to raise a purchase order.
This type of retailer also may:
Ready to get into retail? Before you do, take a look at our How to Approach a Retailer guide and other useful resources.