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Market Day Workbook 1

This is the first of nine workbooks to help you with your marketing planning and delivery. It asks a few questions you should think about before you get started.

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By Sarah Thelwall, licensed to Cultural Enterprise Office

Market Day is a DIY approach to marketing planning and delivery for creative businesses. The activities can be completed in a day to give you the bones of a marketing plan.

Getting started

The focus of Market Day is who your customers are, what your relationship with them will be and how to find and keep them. You will:

  • define what success looks like for you
  • review your products and services
  • look at how your offering converts into benefits for customers
  • explore different customer segments that might be interested in your products and services
  • identify your sales and marketing objectives
  • determine the ways to promote your company that are best suited to potential customers.
Market Day Workbook 1

What next?

There are a couple of things we suggest you think about at the outset. Download and complete the workbook above.

Disclaimer: We want to keep you in the know, so we offer a wide selection of useful resources. But Cultural Enterprise Office isn’t responsible for the advice and information of external organisations in this document. So if you have any questions, please contact the specific organisation directly. 

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