Cultural Enterprise Office

1. Don’t criticise your competitors 

Show a good knowledge of who your competition is, explain what they do well, and where their gaps are. 

2. Don't make false and naive statements

Don’t make dishonest statements about yourself or competitors – if you're telling porkies, you will get found out!

3. Don't be dishonest with yourself

Don’t let pride and ego make you do something that just doesn’t work.  

4. Never say you don’t have competitors

It's a lazy statement to make – every business has some sort of competition.  

5. Don't say "If I can get one percent of the market..."

Another lazy statement that isn't attractive to investors.

Further information

• Tips When Applying For A Start Up Loan

Disclaimer: We want to keep you in the know, so we offer a wide selection of useful resources. But Cultural Enterprise Office isn’t responsible for the advice and information of external organisations in this document. So if you have any questions, please contact the specific organisation directly.