Our Professional Development Planning tool will help you reflect on your past journey and plan the next stage. It’s about holistic thinking and long-term planning so you do not lose sight of those long-held dreams and ambitions.
Read through the tool, give yourself some space and read below about the SWOT and PEST analysis techniques to support your plan to create scale and grow your creative business.
SWOT analysis is a useful technique for understanding your Strengths and Weaknesses. It helps identify the Opportunities open to you, and the Threats or challenges you have to meet. SWOT can help you uncover opportunities that you are well-placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.
PEST Analysis is a simple and widely used tool that helps you analyse the Political, Economic, Socio-Cultural, and Technological changes in your business environment. This helps you understand the 'big picture' forces of change that you're exposed to, and, from this, take advantage of the opportunities that they present.
'I use the CEO PDP at the beginning of every calendar year. It is a creative tool that helps balance me, my skills, my goals and the journey to get there with ease and simplicity.'