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Industry Associates

Abigail Carney

Biography

Abigail is a consultant, facilitator and trainer, who works with clients to develop successful cultural and creative businesses. She established Abigail Carney Associates in 2004 after 20 years in the performing arts, festival and tourism sectors across Scotland.

She offers advice and support in business and programme planning, stakeholder and audience development, marketing and communications, research and evaluation, to enable businesses to identify, attract and retain the stakeholders, customers, audiences and visitors they need to achieve success.

Abigail is a facilitator and an accredited coach; Chair of Edinburgh UNESCO City of Literature; Associate Director, Lammermuir Festival; Co-Founder, Step Up (the national Coaching and Mentoring Programme); and Visiting Lecturer MA and PGC in Cultural and Festival Management, Queen Margaret University.

Expertise

  • Support in developing your marketing plan
  • Advice on clarifying your business offer and identifying markets and customers
  • Off line and on line marketing methodologies and tools
  • Establishing your brand
  • Reviewing the effectiveness of your marketing activities

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